We manage the overall marketing campaign planning and execution for product launches.
What does your team do at On?
We manage the overall marketing campaign planning and execution for product launches. This means having a 360° view of everything On does. We bring value and make sure there's consistency to what we do; increasing work between departments and ensuring speed and quality.
What On teams do you work closely with?
We’re a joint team together with the Social Media and Content team. We work with all departments in Marketing (Design, Events, PR, Sports Marketing, E-commerce and Digital Marketing) and we’re also in touch with the Sales and Supply Chain teams when campaign planning too. When working on a campaign the most important thing is to get everyone onboard and making sure that we are working towards a common goal.
How is your team different from counterparts in other companies?
We’re given a lot of freedom and there's no set way of doing things. We’re always open to new ideas and we’re more than happy to change tactics if there’s a better way. I love working like this, it brings out your creativity and out of the box thinking!
What can you tell us about your team members?
We are a very international team. Everyone is sporty and we all have backgrounds in different industries. We have a real mix of creatives and project managers, so there are lot of ideas and we all have the drive to make things happen. I’m biased but we’re a friendly bunch too!__
What is a typical day at work like?
We have lots of meetings, catch-ups, brainstorming sessions and talks. We interview new people, have calls with potential partners and make visits for upcoming campaign activations. There’s almost always some kind of lunch activity too – be it running, HIIT training or yoga.
What’s one thing your team achieved last year that you are proud of?
The team has a really enthusiastic attitude - so it feels like nothing is impossible. Looking back, I'm proud of all the great campaigns we launched and the teamwork that went into creating them.
How do you celebrate success as a team? And how do you have fun as a team?
We’ll go for team dinners and crack some pretty good jokes from time to time - at least, we think so! We find the fun in our daily work, so there’s a lot of laughing in general.
What is a must for someone who joins the team?
Open-mindedness is important. As is creativity, drive and a willingness to work with others. We always welcome new staff with breakfast and then a lunch run. Some think this is because we want to know how fast they are but it's really just about the fun of running as a group.
What is one piece of advice you'd give to a new team member?
Stay curious and ask a lot of questions during the first few months. After three months, you aren't a new On employee anymore!