In short

On is on a mission to ignite the human spirit through movement. We have deep roots in running and must reinforce our credibility with core running communities, while developing relevance with different kinds of runners. To serve this ambition, we are building a dynamic Brand PR team across Europe and seeking a dynamic PR expert with a strong connection to running and outdoor sport across Germany, Austria and Switzerland (DACH). In this newly-formed role, you will collaborate with our social, influencer and broader marketing teams to craft impactful PR strategies and activations. You will manage a wide variety of media relationships in pursuit of compelling stories that resonate on a local level as part of a seamless integrated consumer journey.

Your Mission

  • Use your connections to help On grow its credibility with dedicated runners and its relevance with everyday runners
  • Own the local PR strategy and roadmap of product launches, brand campaigns, cultural events and sports moments
  • Work with the DACH Marketing team and EMEA Brand PR Lead to turn global ideas into compelling local narratives and distinctive earned media coverage
  • Bring and build relationships with DACH media and stakeholders, turning key journalists and other opinion leaders into On fans
  • Manage an external PR agency on planning, media outreach and PR activations
  • Identify emerging channels to meaningfully connect with our communities
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Your story

  • You have 5 years of relevant experience (PR department, agency, athlete representation, etc.)
  • You have executed impactful consumer PR campaigns from start to finish
  • You have close relationships with a wide variety of DACH media
  • You are plugged into movement culture and the region’s other influential communities
  • You are fluent in English and German
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About the Team

You will sit at the intersection of several incredible teams packed with talented people spread across Berlin, Zurich and London. On is a Swiss company with a stunning new building in Zurich and growing offices in Berlin and London. This role will be based in Zurich or Berlin, but the work will be hybrid and flexible, and you will be supported to fit movement into your schedule.

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Creativity at On starts with our Explorer Spirit, so in Marketing, we celebrate curiosity, vision and tenacity. Hey, we like to push the envelope.

Learn about our Spirits
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Global Marketing Lead, Zürich

We need people outside of the box from the beginning. And that's why I think marketing is a great place if you just feel creative… so you can really bring in those ideas and then drive the whole content forward that we're creating.
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What we offer

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.

Build the better you

What to expect

We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.