Head of Engineering, Zürich & Berlin
As Marketing Automation Specialist you will play a key role in On’s continued focus on new customer growth and retention. You will help manage the full (email & SMS) customer lifecycle program, shape and define the overall lifecycle & communication strategy and tailor it to specific audiences and regional differences. You know everything A-Z when it comes to setting up engaging drip campaigns, you worked with transactional and behavioural triggered email on a global scale before and you are familiar with a variety of email marketing applications. The role will be customer-centric, equally creative and data-driven, and completely instrumental in scaling growth at a global scale in close collaboration with your regional counterparts.
Plan, execute and analyse both email and SMS programs throughout the customer lifecycle journey from activation to retention to ensure high customer engagement and satisfaction
Work closely with regional counterparts to enable a more impactful activation and A/B tests while maintaining global automations framework. Ensure that country and region-specific regulatory compliances are in place
Lead the partnership with our vendor Wunderkind and the ideation and activation of exceptional campaigns focusing on subscriber growth and behavioural triggers i.e. abandonment flows
Deep dive into user data and analyse customer behaviour to create targeted strategies that drive desired behaviour and regional optimisations e.g. through segmentation, personalisation, identifying new touch points and further optimisation of existing flows
Lead the maintenance and optimisation of On’s referral program
Collaborate with different teams and channels to ensure high standards of design & copy, a coherent customer experience and always putting the customer first
Apply a strong understanding of new tools and marketing software, and have the desire and ability to create a best in class customer journey, using the right technology and features
Define and continually refine key performance metrics to measure overall CRM effectiveness building your own dashboards and reporting
You have 2 years experience in developing email marketing campaigns, customer journeys, and lifecycle marketing programs, ideally in a DTC business
You have a strong desire to innovate and contribute to the success of On and comfortable to work in a fast-paced, high performance environment managing and tracking multiple projects at once
You have exceptional collaboration, communication and relationship-building skills working effectively across functional teams with digital marketeers, growth teams, designers, engineers, data scientists and content editors
You’re happy to step out of your comfort-zone and learn new skills
You can see the bigger picture, but you know it's the fine details that really matter.
You have expert knowledge of database management and proven experience in segmentation and audience targeting, analysing large sets of user data and the ability to turn findings into meaningful actionable insights
You have a strong understanding of the marketing technology ecosystem and a good grasp of what role each piece of technology plays
You have experience working with Sailthru, Wunderkind, Looker (or similar tools). An interest towards HTML/CSS is considered a plus
As you might expect from a running brand, the E-Commerce team at On is a fast-paced place to be. This team of interdisciplinary all-stars are used to rapid turnaround times and ambitious targets. From engineers to designers, data scientists and digital marketing specialists, this is the team responsible for creating winning digital products and campaigns that run the length of the purchase funnel. The shared goal? Efficient growth at high speed – what else?
Head of Engineering, Zürich & Berlin
On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.
On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.Build the better you
We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.
Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.
Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.