Head of Engineering, Zürich & Berlin
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Locations: Zurich, BerlinApply for this role
We are looking for an entrepreneurial and experienced Global Performance Marketing Lead for our Direct-to-Consumer business. You’ll be an integral part of the Global Center of Excellence based in Zurich. You will be working across a cross-functional team with tactics connected to customer acquisition, retention and brand building driving the global business as well as brand growth. Your deep understanding of the ecommerce growth engine and active benchmarking against best in class experiences and practices will set the tone for the future Digital Marketing Strategy.
Power strategic building blocks from a Performance Marketing lens on a global level. Aiming to better understand media investments, channels, audiences and the ECOM engine overall
Define the swim lanes of the global media budget deployment, performance measurement and the longterm media strategy and investment plan for ECOM
Oversee global media spend levels and ensure flexibility in our plans to overachieve growth with close collaboration between Controlling, Strategy & Planning and Regional Performance Marketing Leads
Paint a cohesive picture of how the various channels play together, with close audience and targeting management to stitch together insights across all marketing channels. Be the global thought leader on conversations such as MMM and attribution
Help regional teams to shape and define the acquisition channel mix and cross-channel investment levels with a close eye on volume and reach, ROAS, profitability, and user journey across channel touchpoints
Navigate media investment and strategy across the full-funnel by understanding impact on brand media investments into the conversion funnel
Enable and drive testing and introduction of new growth channels into the channel mix connected to our audience and media strategy
Own and build the relationship with core partners of the Digital Marketing Industry as well as shaping the future MarTech setup
You have 7+ years of experience as a digital leader for a fast-paced ecommerce company or similar, ideally having gone through various growth stages
You have in-depth channel knowledge in Google, Meta, Programmatic media and Above the Line with experience managing and justifying large media investments
You are a proven thought leader in driving Attribution Modelling and MMM within a multi-national Direct-To-Consumer company
You have experience with web analytics and visualisation tools to draw meaningful and actionable insights, experience with Looker would be beneficial
You have proven experience running highly-impactful digital marketing programs and strategies. You have stellar communication and collaboration skills, but love to work hands on
You have proven experience managing effective digital marketing programs across the full funnel. You have managed acquisition teams and fully know this engine
As you might expect from a running brand, the E-Commerce team at On is a fast-paced place to be. This team of interdisciplinary all-stars are used to rapid turnaround times and ambitious targets. From engineers to designers, data scientists and digital marketing specialists, this is the team responsible for creating winning digital products and campaigns that run the length of the purchase funnel. The shared goal? Efficient growth at high speed – what else?
Head of Engineering, Zürich & Berlin
On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.
On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.Build the better you
We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.
Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.
Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.