In short

We are excited to offer the position of CRM Lead China to an entrepreneurial member of our growing China team. On is a fast running brand globally. Our success is based on the exclusive collaboration with the best sports stores and a premium service concept. On wants to inspire runners all over APAC. As a Swiss company On acts faster, is more customized, and more creative than conventional brands.

Your Mission

  • Support CRM strategy: Responsible for building out local CRM strategy & loyalty program for Chinese consumers: support build around customer lifecycle journey  from lead generation to first time buyer and nurturing to repeat into loyalty
  • Define and adapt customer segmentation strategy: Build a deep understanding of our consumers and build strategy around how to optimize communication for our customer groups
  • Track performance and KPIs, reporting and analysis: devise proper CRM KPIs across channels, monitor key CRM KPI/data tracking to find in-depth insights and provide analysis; work closely with retail team to ensure program launch and keep tracking on regular basis; provide regular CRM reports and analysis
  • Design customer experience and monitor execution across own channels: Design omni channel customer experience and corresponding CRM programs per different customer segment/channel. Source and develop necessary CRM tools and materials. Create customer communication journeys to support our EC strategies and business goals. Work closely with cross functional teams like marketing, retail, community leads, etc to develop monthly out-reach calendar to build brand member awareness, to be executed/rolled out in different touch points
  • Actively involving in online engagement with customers: support to optimize On Run Club especially the UGC content part (collaborating with marketing), assist to fully leverage existing contents in own online channels; implement and integrate client engagement plan on E-commerce platforms to recruit, reward and retain
  • Work closely with internal and external partners assist to develop and operate wecom and CRM miniprograms (appointment, client360, task, stock check etc.) to support business growth for all channels, with priority on own retail/wcmp/website; build omnichannel digital customer experiences centered around Tencent ecosystem, collaborate with cross function teams to collect wecom related needs and feedbacks to help optimize wecom functions
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Your story

  • A strong understanding of various social platforms and digital CRM tools, especially wechat channel /tencent ecosystem, wecom experience CRM (especially digital and social CRM) experience, omnichannel digital experience is preferred
  • Familiar with cutting-edge trend of DTC digital application Preferred 3-5 year background in Sports, fashion, or luxury industry A strong understanding of the marketing technology ecosystem and a good grasp of what role each piece of technology plays
  • Proven experience in segmentation and audience targeting, analysing large sets of user data and the ability to turn findings into meaningful actionable insights
  • A strong desire to innovate and contribute to the success of On and comfortable to work in a fast-paced, high performance environment with multiple projects at one time
  • You have exceptional collaboration and relationship-building skills working effectively across functional teams with digital marketeers, growth teams, designers, engineers, data scientists and content editors both internally and externally
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About the Team

As you might expect from a sports brand with running at its core, the APAC team at On is a fast-paced place to be. You will be part of the China E-comm team and co-working with a group of highly motivated individuals.This role is based in Shanghai, China

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Big ideas don’t just happen and one person can’t make every decision. That’s where empowerment comes in – in Ecom, we’ve mastered teamwork so we stay agile and authentic, making big decisions together to help those big ideas flow freely.

Learn about our Spirits
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Head of Engineering, Zürich & Berlin

We’re closely connected to the whole business. Every day, we’re making quick decisions to improve the customer experience. Because these live changes impact the whole business, we deeply respect individual opinion and what others think about the end customer experience.
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What we offer

We offer a dynamic, challenging and sportive environment that has been ranked as the ‘fastest growing sports company’ of its time. With offices across the globe, we are an international team who is hungry to innovate and build something incredible. We foster an active environment where each individual thrives for excellence and can achieve their full potential. This is where your work matters, you’re hands-on and your team members are amongst the very best in their respective disciplines and fields. 

If you are driven to bring On to the next level, curious about the opportunity and want to be part of our growing team send us your application, and join the ONiverse!

Build the better you

What to expect

We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.