Rethink and venture into the unknown.
1. THE EXPLORER SPIRIT
The Explorer Spirit challenges the ‘status quo’ and brings in 'the new' in humankind’s path to progress. We embrace the human drive for positive change. A better world, a better life, a better feel. How? By being different, taking a more contrarian view. Questioning, debating, both are always welcomed – encouraged even. And we take smart risks to discover the new. New innovations. New territories. New directions. New ways of solving problems. This means making calculated, courageous moves when venturing into the unknown. Yes, the journey can be long and without instant rewards, but we always push ahead. Often, survival will call for a hands-on ‘gut-feeling’ approach when decisions need to be made. There is no phone to call home.